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IMC 개념의 변화과정과 기능횡단적 조직관리에 관한 연구: 소셜미디어 환경을 중심으로
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 김봉현 | - |
| dc.date.accessioned | 2024-10-30T15:23:21Z | - |
| dc.date.available | 2024-10-30T15:23:21Z | - |
| dc.date.issued | 2014-11-14 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/50134 | - |
| dc.title | IMC 개념의 변화과정과 기능횡단적 조직관리에 관한 연구: 소셜미디어 환경을 중심으로 | - |
| dc.type | Conference | - |
| dc.citation.startPage | 298 | - |
| dc.citation.endPage | 298 | - |
| dc.citation.conferenceName | 2014 한국광고학회 추계연차학술대회 | - |
| dc.citation.conferencePlace | 대한민국 | - |
| dc.citation.conferencePlace | 해운대그랜드호텔 | - |
| dc.citation.conferenceDate | 2014-11-14 ~ 2014-11-15 | - |
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Related Researcher
- Kim, Bong Hyun
- College of the Social Science (Department of Advertising and Public Relations)