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소셜 미디어 환경에서의 IMC 개념의 재정의에 관한 연구: 실무자인식 조사를 중심으로
- Authors
- 김봉현
- Issue Date
- 21-Nov-2014
- Place
- 대한민국
서강대학교
- Conference Date
- 2014-11-21
- Conference Name
- 2014 한국광고홍보학회 가을철 정기학술대회
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Related Researcher
- Kim, Bong Hyun
- College of the Social Science (Department of Advertising and Public Relations)