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국민생활의 힘: KB국민카드 마케팅 커뮤니케이션 전략사례
- Authors
- 전승우
- Issue Date
- 22-Aug-2012
- Place
- 대한민국
- Conference Name
- 2012 하계통합학술대회
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Related Researcher
- Chun, Seung Woo
- Dongguk Business School (Department of Business Administration)