브랜드 슬로건에 대한 암묵적 기억성과와 상표친숙도간의 관계에 대한 실증연구

유창조

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브랜드 슬로건에 대한 암묵적 기억성과와 상표친숙도간의 관계에 대한 실증연구

Authors: 유창조

Issue Date: 10-Apr-2010

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/43470

Place: 대한민국
부산 해운대 벡스코

Conference Date: 2010-04-10

Conference Name: 한국마케팅관리학회 춘계학술발표대회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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