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사회공헌활동을 통한 블랙야크의 BI(Brand Identity)강화전략
- Authors
- 이상현
- Issue Date
- 18-Aug-2010
- Place
- 대한민국
- Conference Date
- 2010-08-17 ~ 2010-08-18
- Conference Name
- 2010년 제12회 경영관련학회 통합학술대회 (한국마케팅학회)
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Related Researcher
- Lee, Sang Hyun
- Dongguk Business School (Department of Business Administration)