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TV 프로그램 시청에 따른 감정상태가 광고효과에 미치는 영향연구
- Authors
- 김봉현
- Issue Date
- 22-Oct-2010
- Place
- 대한민국
한국광고문화회관
- Conference Date
- 2010-10-22
- Conference Name
- 2010 추계연차학술대회
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Related Researcher
- Kim, Bong Hyun
- College of the Social Science (Department of Advertising and Public Relations)