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Not all products are placed equal: a quasi-experimental approach to the integration effects of conspicuous product placement on affective brand attitude
- Authors
- 최영균
- Issue Date
- 23-Oct-2009
- Place
- 미국
Westin at pittsburgh
- Conference Date
- 2009-10-22 ~ 2009-10-25
- Conference Name
- ACR 2009 Conference
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)