Understanding WAP-enabled Mobile Advertising:A Dual Process Model with Moderating Effect of Technology Experience

유창조

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Understanding WAP-enabled Mobile Advertising:A Dual Process Model with Moderating Effect of Technology Experience

Authors: 유창조

Issue Date: 21-Nov-2009

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/43029

Place: 대한민국
Yonsei University

Conference Date: 2009-11-21

Conference Name: 2009 KAMS/KSMA Fall International Conference

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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