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혁신적 신제품에 대한 소비자반응에 있어 심적시뮬레이션 영향 연구
- Authors
- 여준상
- Issue Date
- 30-May-2009
- Place
- 대한민국
구미1대학
- Conference Name
- 2009 한국전략마케팅학회 춘계학술대회
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)