중간광고 도입이 광고산업에 미치는 영향에 관한 재해석: 마케팅 관점과 거시적 관점에서의 재평가

유창조

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중간광고 도입이 광고산업에 미치는 영향에 관한 재해석: 마케팅 관점과 거시적 관점에서의 재평가

Authors: 유창조

Issue Date: 20-Jun-2008

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/42025

Place: 대한민국
대한상공회의소 중회의실

Conference Date: 2008-06-20

Conference Name: 경제 선진국을 지향하는 방송광고 제도의 개선방안

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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