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광고의 소구유형, 메시지의 질, 그리고 반복이 인지반응과 수용에 미치는 영향
- Authors
- 정용국
- Issue Date
- 17-Oct-2008
- Place
- 대한민국
평창 피닉스파크
- Conference Date
- 2008-10-17
- Conference Name
- 한국광고학회 추계연차학술대회
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Related Researcher
- Chung, Yong Kuk
- College of the Social Science (Department of Social Communication)