Tests of Categorization Routes and cognitive Response Routes in consummer Attitude Formation Toward Brand Extentions

유창조

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Tests of Categorization Routes and cognitive Response Routes in consummer Attitude Formation Toward Brand Extentions

Authors: 유창조

Issue Date: 15-Jun-1996

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/40975

Place: 대한민국
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Conference Date: 1996-06-15

Conference Name: 한국동남 마케팅학회 춘계 학술 발표회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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