The Effect of Start-up Corporate Entrepreneurial Orientation on Adaptive Capacity on Overseas Market and Export Performance: The Moderating Effect of Business Psychological Distance

Abstract

Purpose The purpose of this study is to establish an export strategy using the international entrepreneurial orientation, which is one of the corporate strategies of early-stage companies, and to draw implications that can be used to enter the overseas market and create corporate performance by using it. Design/Methodology/Approach To examine the effect of entrepreneurial orientation on the ability to adapt to overseas markets and export performance, as well as the moderating effect of business psychic distance, this study used 208 export start-up companies as the research subject. Findings The following summarizes the findings of this study. To begin, the effect of sub-factors of international business orientation, such as innovation, initiative, and risk taking, on overseas market adaptability and export performance was identified. Second, it was ascertained whether adaptability to foreign markets had a statistically significant effect on export performance. Finally, it was found that the group with a high degree of business psychic distance demonstrated a greater degree of difference significance. Research Implications This study presented a strategic direction for early stage start-ups undergoing internationalization, and in subsequent research, we will expand the study by including variables related to compan strategy