광고의 직접적 표현과 암시적 표현이 광고효과에 미치는 영향: 브랜드명성의 조절효과

이상현

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광고의 직접적 표현과 암시적 표현이 광고효과에 미치는 영향: 브랜드명성의 조절효과

Authors: 이상현

Issue Date: 12-Nov-2005

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/31637

Place: 대한민국
고려대학교

Conference Date: 2005-11-12

Conference Name: 2005년 Asia-Pacific 국제광고학술대회 및 연차학술대회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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