광고의 일관성이 광고효과에 미치는 영향에 관한 연구

유창조

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광고의 일관성이 광고효과에 미치는 영향에 관한 연구

Authors: 유창조

Issue Date: 17-Aug-2005

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/31192

Place: 대한민국
강원도 보광 휘닉스 파크

Conference Date: 2005-08-17 ~ 2005-08-19

Conference Name: 2005년 하계 경영학 통합 학술대회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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