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소비경험의 방향과 강도가 구전의도와 구전동기에 미치는 영향
- Authors
- 권익현
- Issue Date
- 19-Nov-2005
- Place
- 대한민국
계명대학교
- Conference Date
- 2005-11-19
- Conference Name
- 한국소비문화학회 2005년도 추계학술대회
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