광고의 직접적 표현과 암시적 표현이 광고효과에 미치는 영향: 브랜드 명성의 조절효과

유창조

Detailed Information

Cited 0 time in webofscience

Cited 0 time in scopus

Metadata Downloads

광고의 직접적 표현과 암시적 표현이 광고효과에 미치는 영향: 브랜드 명성의 조절효과

Authors: 유창조

Issue Date: 12-Nov-2005

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/30153

Place: 대한민국
고려대

Conference Date: 2005-11-12

Conference Name: 한국광고학회 2005년도 연차학술대회

Files in This Item: There are no files associated with this item.

Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

Show full item record

qrcode

Altmetrics

Total Views & Downloads

RSS_1.0 RSS_2.0 ATOM_1.0

30, Pildong-ro 1-gil, Jung-gu, Seoul, 04620, Republic of Korea+82-2-2260-3114

Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.

Detailed Information

Altmetrics

Total Views & Downloads

BROWSE