온라인상의 구전이 상표평가에 미치는 영향에 관한 연구

유창조

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온라인상의 구전이 상표평가에 미치는 영향에 관한 연구

Authors: 유창조

Issue Date: 8-Oct-2005

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/30135

Place: 대한민국
계명대학교

Conference Date: 2005-10-08

Conference Name: 2005년도 한국소비자학회 임시총회 및 추계학술대회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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