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서비스 구매행위의도에 영향을 미치는 요인: 합리적 행동이론에서 주관적 규범의 확장을 중심으로
- Authors
- 이상현
- Issue Date
- 13-May-2006
- Place
- 대한민국
건국대학교
- Conference Date
- 2006-05-13
- Conference Name
- 2006년 한국소비자학회 춘계학술대회
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Related Researcher
- Lee, Sang Hyun
- Dongguk Business School (Department of Business Administration)