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조절초점과 비교유형이 비교광고 반응에 미치는 영향
- Authors
- 여준상
- Issue Date
- 22-Oct-2007
- Place
- 대한민국
제주컨벤션센터
- Conference Date
- 2007-10-22 ~ 2007-10-23
- Conference Name
- 2007년 한국광고학회 연차학술대회
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Related Researcher
- Yeo, Jun Sang
- Dongguk Business School (Department of Business Administration)