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블록체인을 이용한 뉴스 미디어 플랫폼 사용에 영향을 미치는 요인 분석

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dc.contributor.author허광호-
dc.contributor.author김인재-
dc.date.accessioned2023-04-27T09:40:46Z-
dc.date.available2023-04-27T09:40:46Z-
dc.date.issued2022-09-
dc.identifier.issn1229-8476-
dc.identifier.issn2733-8770-
dc.identifier.urihttps://scholarworks.dongguk.edu/handle/sw.dongguk/2578-
dc.description.abstractPurpose The purpose of this study was to investigate the intention of using a news media platform using block chain through media company workers in a situation where various platform services using block chain are being newly released in the media industry. Therefore, in this paper, we intend to explore the development direction of the news media platform service using the block chain in the future by deriving implications through the characteristics of the block chain, user characteristics, and self-determination factors. Design/methodology/approach This study conducted a survey on the main characteristics of blockchain, user characteristics, self-determination, resistance to innovation, etc., and designed a research model by integrating factors on the continuity of intention to use the news media platform. Findings According to the empirical analysis result, in this study, it was confirmed that the intention to use the blockchain news media platform is significantly related to decentralization, which is a characteristic variable of the blockchain, perceived risk, which is a user characteristic variable, and competence and relationship, which is a self-determination variable. In addition, it was confirmed that it affects the perceived ease of use with respect to the intention to use. In addition, in this study, news writers write more careful articles as they cannot edit articles once written, which can contribute to improving the quality of news content.-
dc.format.extent22-
dc.language한국어-
dc.language.isoKOR-
dc.publisher한국정보시스템학회-
dc.title블록체인을 이용한 뉴스 미디어 플랫폼 사용에 영향을 미치는 요인 분석-
dc.title.alternativeAnalyses of Factors Affecting the Use of News Media Platforms with Blockchain Technology-
dc.typeArticle-
dc.publisher.location대한민국-
dc.identifier.doi10.5859/KAIS.2022.31.3.131-
dc.identifier.bibliographicCitation정보시스템연구, v.31, no.3, pp 131 - 152-
dc.citation.title정보시스템연구-
dc.citation.volume31-
dc.citation.number3-
dc.citation.startPage131-
dc.citation.endPage152-
dc.identifier.kciidART002884329-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClasskci-
dc.subject.keywordAuthorBlockchain-
dc.subject.keywordAuthorNews Media Platform-
dc.subject.keywordAuthorTechnology Acceptance Model-
dc.subject.keywordAuthorPersonal Innovativeness-
dc.subject.keywordAuthorPerceived Risk-
dc.subject.keywordAuthorSelf Determination Theory-
dc.subject.keywordAuthorIntention to Use-
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