Exploring globalization and marketing performance at the 2012 Global Marketing Conference at Seoul

Abstract

This special issue of the journal of Business Research features sixteen articles selected from papers presented during the third Global Marketing Conference held in Seoul, July 19-22,2012, hosted by Korean Scholars of Marketing Science, European Marketing Academy, Japan Society of Marketing and Distribution, International Textile and Apparel Association, and Australian and New Zealand Marketing Academy. The articles offer readers an interesting mix of topics and methods in complex and global marketing environments. They offer marketing practitioners new ideas and approaches for dealing effectively with the increasingly challenging marketing world and provide marketing researchers insights that may inspire future research. (C) 2014 Elsevier Inc. All rights reserved.