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Navigating the digital media evolution in advertising
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Choi, Yung Kyun | - |
| dc.contributor.author | Song, Ji Hee | - |
| dc.date.accessioned | 2024-08-08T12:01:24Z | - |
| dc.date.available | 2024-08-08T12:01:24Z | - |
| dc.date.issued | 2024-07 | - |
| dc.identifier.issn | 0265-0487 | - |
| dc.identifier.issn | 1759-3948 | - |
| dc.identifier.uri | https://scholarworks.dongguk.edu/handle/sw.dongguk/21981 | - |
| dc.description.abstract | [No abstract available] | - |
| dc.format.extent | 2 | - |
| dc.language | 영어 | - |
| dc.language.iso | ENG | - |
| dc.publisher | Taylor and Francis Ltd. | - |
| dc.title | Navigating the digital media evolution in advertising | - |
| dc.type | Article | - |
| dc.publisher.location | 영국 | - |
| dc.identifier.doi | 10.1080/02650487.2024.2343204 | - |
| dc.identifier.scopusid | 2-s2.0-85190803690 | - |
| dc.identifier.wosid | 001206890800001 | - |
| dc.identifier.bibliographicCitation | International Journal of Advertising, v.43, no.5, pp 775 - 776 | - |
| dc.citation.title | International Journal of Advertising | - |
| dc.citation.volume | 43 | - |
| dc.citation.number | 5 | - |
| dc.citation.startPage | 775 | - |
| dc.citation.endPage | 776 | - |
| dc.type.docType | Editorial Material | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | ssci | - |
| dc.description.journalRegisteredClass | scopus | - |
| dc.relation.journalResearchArea | Business & Economics | - |
| dc.relation.journalResearchArea | Communication | - |
| dc.relation.journalWebOfScienceCategory | Business | - |
| dc.relation.journalWebOfScienceCategory | Communication | - |
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Related Researcher
- Choi, Yung Kyun
- College of the Social Science (Department of Advertising and Public Relations)