뷰티서비스 종사자의 조직지원인식이 이직의도에 미치는 영향에 관한 연구 - 조직신뢰의 매개효과를 중심으로 -

Abstract

The purpose of this study is to derive measures to reduce the turnover intention of beauty service workers by verifying the mediating effect of organizational trust in the relationship between perception of organizational support and turnover intention. 369 samples who has at least 3 month or more job career were purposively collected to accomplish the purpose of the study and three-step regression analysis was conducted consecutively. It was hypothesized that the perception of organizational support would increase the organizational trust and reduce the turnover intention consequently. It was found that the perception of organizational support directly affected organizational trust and at the same time developed into turnover intention through organizational trust. In other words, if employees had thought that the organization recognizes and respects their contributions, they continued to work in the organization with a positive attitude toward the organization. Such results implied necessity of human respect in the beauty industry. Therefore this study suggested that each business should train middle class supervisors who managed majority of workers. Since there is no way to force the business to train the supervisors it is also needed for local government support the business in terms of education and taxation.