Novel approach to shopping experience

Abstract

The paper deals with application of new technologies for virtual shopping which is a part of the international project titled Internet of Things in Future Stores. The project aims to bring many novelties from the field of automatic identification and smart sensors into the shopping processes. One of the project results is also a retail store model created in 3D, designed to go through using virtual reality. The main purpose of this concept is to bring buyers a whole new look and experience of shopping compared to regular e-shops. Besides the experience for the consumer, the scientific potential is also hidden in this result. By analyzing the movement of individual shoppers in a virtual store, we can monitor their behavior, whether they shop in groups, where they look while shopping and which paths they take. Additionally, the virtual store model can be easily customized based on customer behavior analysis and serves as a product placement and arrangement of store lay out tool.