Comparing Perception Concerning the Importance of Apartment Complex Components Between Consumers and Housing Providers

Abstract

In the last several decades, the residential apartment housing market in South Korea was led by housing providers, not by consumers, which led to a seller's market. However, since the mid-2000s, the market has experienced a rapid transition to a buyer's market because of an oversupply of apartment units. This implies that housing providers require new strategies for appropriately responding to the rapidly changing market environment. We conducted a survey of 799 occupants of new apartment units to assess their evaluation of 13 pre-classified apartment complex components. In addition, we conducted a similar survey of 34 customer satisfaction (CS) experts representing housing providers. The results of a comparative analysis of consumers and CS experts indicate significant differences in their evaluation of each component. The results have important implications for housing providers interested in developing effective housing supply strategies and for improving design quality.