남성 소비자의 남성성 재현과 브랜드 선택 및 소비 행위에 관한 탐색적 연구 : 술 소비문화를 중심으로

김봉현

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남성 소비자의 남성성 재현과 브랜드 선택 및 소비 행위에 관한 탐색적 연구 : 술 소비문화를 중심으로

Authors: 김봉현

Issue Date: 24-Nov-2018

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/13931

Place: 대한민국
국민대학교

Conference Date: 2018-11-24

Conference Name: 한국광고홍보학회 2018 가을철 정기학술대회

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Appears in Collections: College of the Social Science > Department of Advertising and Public Relations > 2. Conference Papers

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Kim, Bong Hyun: College of the Social Science (Department of Advertising and Public Relations)

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