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Effects of Global Consumer Culture Positioning vs. Local Consumer Culture Positioning in TV Ad.

Authors
최경규
Issue Date
11-Feb-2019
URI
https://scholarworks.dongguk.edu/handle/sw.dongguk/13839
Place
태국
Kasetsart University, Bangkok
Conference Date
2019-02-11 ~ 2019-02-13
Conference Name
The 1st International Allied Trade Associations Annual Meeting
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Dongguk Business School > Department of Business Administration > 2. Conference Papers

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