소비자의 자발적인 기부선택이 후속 행동에 미치는 영향에 비교연구 : 구매연계 기부와 소비자 기부선택의 효과 비교

유창조

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소비자의 자발적인 기부선택이 후속 행동에 미치는 영향에 비교연구 : 구매연계 기부와 소비자 기부선택의 효과 비교

Authors: 유창조

Issue Date: 30-Oct-2020

URI: https://scholarworks.dongguk.edu/handle/sw.dongguk/12587

Place: 대한민국
동국대학교

Conference Date: 2020-10-30

Conference Name: 2020 한국광고학회 추계정기학술대회

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Appears in Collections: Dongguk Business School > Department of Business Administration > 2. Conference Papers

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