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선망의 유형에 따른 광고 메시지 효과: 조절모드를 중심으로

Authors
최영균
Issue Date
2-Jul-2021
URI
https://scholarworks.dongguk.edu/handle/sw.dongguk/12158
Place
대한민국
Conference Date
2021-07-02 ~ 2021-07-03
Conference Name
한국광고학회 여름 학술대회: 학문 후속세대 글로벌 콜로키움 및 대학원생 연구역량 강화 아카데미
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College of the Social Science > Department of Advertising and Public Relations > 2. Conference Papers

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College of the Social Science (Department of Advertising and Public Relations)
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