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Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery

Yim, Mark Yi-Cheon; Kim, Eunice (Eun-Sil); Ahn, Hongmin

ArticleIssue Date2024CitationJournal of Fashion Marketing and Management, v.28, no.6, pp 1113 - 1134PublisherEmerald Group Publishing Ltd.
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When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphoropen access

Ahn, Hongmin; Yim, Mark Yi-Cheon; Sung, Yongjun

ArticleIssue Date2022CitationInternational Journal of Advertising, v.41, no.3, pp 541 - 562PublisherTaylor and Francis Ltd.
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