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Browsing by Taylor, Charles R.Author

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How character presence in advergames affects brand attitude and game performance: A cross-cultural comparison

Choi, Yung Kyun; Yoon, Sukki; Taylor, Charles R.

ArticleIssue Date2015CitationJOURNAL OF CONSUMER BEHAVIOUR, v.14, no.6, pp 357 - 365PublisherWILEY
SSCISCOPUS
How do 3-dimensional images promote products on the Internet?

Choi, Yung Kyun; Taylor, Charles R.

ArticleIssue Date2014CitationJOURNAL OF BUSINESS RESEARCH, v.67, no.10, pp 2164 - 2170PublisherELSEVIER SCIENCE INC
SSCISCOPUS
The COVID-19 threat and luxury advertisingopen access

Baek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun; Taylor, Charles R.

ArticleIssue Date2023CitationJournal of Consumer Behaviour, v.22, no.3, pp 582 - 596PublisherJohn Wiley & Sons Ltd
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