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Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studiesopen access

Sung, Eunyoung (Christine); Han, Dai-In Danny; Choi, Yung Kyun; Gillespie, Brian; Couperus, Anja; Koppert, Marc

ArticleIssue Date2023CitationPsychology & Marketing, v.40, no.11, pp 2428 - 2446PublisherJohn Wiley and Sons Inc
SSCISCOPUS
Augmented reality advertising via a mobile appopen access

Sung, Eunyoung (Christine); Han, Dai-In Danny; Choi, Yung Kyun

ArticleIssue Date2022CitationPsychology & Marketing, v.39, no.3, pp 543 - 558PublisherJohn Wiley & Sons Inc.
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