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Sports sponsorship effects on customer equity: an Asian market application

Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, Sang Jin; Peng, Siqing

ArticleIssue Date2015CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.34, no.2, pp 307 - 326PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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