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Branded entertainment: Gender differences in reactions to star ratings

Kim, Kacy; Park, Chanmo; Yoon, Sukki; Choi, Yung Kyun; Oh, Sangdo; Lee, Jooyoung

ArticleIssue Date2019CitationJOURNAL OF CONSUMER BEHAVIOUR, v.18, no.2, pp 166 - 176PublisherWILEY
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How liberals and conservatives respond to feasibility and desirability appeals in anti-tobacco campaigns

Lee, Younghwa; Yoon, Sukki; Chun, Seungwoo; Park, Chanmo; Kim, Kacy

ArticleIssue Date2019CitationASIAN JOURNAL OF COMMUNICATION, v.29, no.1, pp 55 - 72PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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