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Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans

Kim, Yeonshin; Baek, Tae Hyun; Yoon, Sukki; Oh, Sangdo; Choi, Yung Kyun

ArticleIssue Date2017CitationJOURNAL OF ADVERTISING, v.46, no.4, pp 550 - 564PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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Branded entertainment: Gender differences in reactions to star ratings

Kim, Kacy; Park, Chanmo; Yoon, Sukki; Choi, Yung Kyun; Oh, Sangdo; Lee, Jooyoung

ArticleIssue Date2019CitationJOURNAL OF CONSUMER BEHAVIOUR, v.18, no.2, pp 166 - 176PublisherWILEY
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