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Country of origin and brand image influences on perceptions of online game quality

Kim, Sang Jin; Choi, Yung Kyun; Kim, Kyung Hoon; Liu, Honglei

ArticleIssue Date2015CitationJOURNAL OF CONSUMER BEHAVIOUR, v.14, no.6, pp 389 - 398PublisherWILEY
SSCISCOPUS
Sports sponsorship effects on customer equity: an Asian market application

Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, Sang Jin; Peng, Siqing

ArticleIssue Date2015CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.34, no.2, pp 307 - 326PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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