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In "likes" we trust: likes, disclosures and firm-serving motives on social media

Seo, Yuri; Kim, Jungkeun; Choi, Yung Kyun; Li, Xiaozhu

ArticleIssue Date2019CitationEUROPEAN JOURNAL OF MARKETING, v.53, no.10, pp 2173 - 2192PublisherEMERALD GROUP PUBLISHING LTD
SSCISCOPUS
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising

Seo, Yuri; Li, Xiaozhu; Choi, Yung Kyun; Yoon, Sukki

ArticleIssue Date2018CitationJOURNAL OF ADVERTISING, v.47, no.1, pp 83 - 95PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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