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Deflecting resistance to persuasion: exploring CSR message strategies on consumer evaluations

Lee, Sang Yeal; Lee, Ji Young; Ahn, Hongmin

ArticleIssue Date2020CitationJOURNAL OF APPLIED COMMUNICATION RESEARCH, v.48, no.3, pp 393 - 412PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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Effects of 360 degrees video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement

Fraustino, Julia Daisy; Lee, Ji Young; Lee, Sang Yeal; Ahn, Hongmin

ArticleIssue Date2018CitationPUBLIC RELATIONS REVIEW, v.44, no.3, pp 331 - 341PublisherELSEVIER SCIENCE INC
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How implicit mindset influences consumers' perception of company engagement with product complaints online

Lee, Sang Yeal; Lee, Ji Young; Ahn, Hongmin; Moon, Jang Ho

ArticleIssue Date2019CitationSOCIAL BEHAVIOR AND PERSONALITY, v.47, no.10PublisherSOC PERSONALITY RES INC
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