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Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans

Kim, Yeonshin; Baek, Tae Hyun; Yoon, Sukki; Oh, Sangdo; Choi, Yung Kyun

ArticleIssue Date2017CitationJOURNAL OF ADVERTISING, v.46, no.4, pp 550 - 564PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Temporal and social scarcities: effects on ad evaluations

Kim, Sujin; Yoon, Sukki; Baek, Tae Hyun; Kim, Yeonshin; Choi, Yung Kyun

ArticleIssue Date2021CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.40, no.7, pp 1115 - 1134PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Text versus pictures in advertising: effects of psychological distance and product type

Choi, Yung Kyun; Yoon, Sukki; Kim, Kacy; Kim, Yeonshin

ArticleIssue Date2019CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.38, no.4, pp 528 - 543PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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