ScholarWorks@Dongguk University

Browsing by Kim, KacyAuthor

All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
전체 가 나 다 라 마 바 사 아 자 차 카 타 파 하

Showing results 1 to 5 of 5

SSCISCOPUS
Branded entertainment: Gender differences in reactions to star ratings

Kim, Kacy; Park, Chanmo; Yoon, Sukki; Choi, Yung Kyun; Oh, Sangdo; Lee, Jooyoung

ArticleIssue Date2019CitationJOURNAL OF CONSUMER BEHAVIOUR, v.18, no.2, pp 166 - 176PublisherWILEY
SSCISCOPUS
Cancel anytime!: How easy cancellation options enhance purchase intentions for services that require long-term commitmentsopen access

Park, Sohyeon; Kim, Kacy; Park, Seolwoo; Choi, Yung Kyun; Yoon, Sukki

ArticleIssue Date2023CitationJournal of Retailing and Consumer Services, v.75, pp 1 - 9PublisherElsevier Ltd
SSCISCOPUS
How liberals and conservatives respond to feasibility and desirability appeals in anti-tobacco campaigns

Lee, Younghwa; Yoon, Sukki; Chun, Seungwoo; Park, Chanmo; Kim, Kacy

ArticleIssue Date2019CitationASIAN JOURNAL OF COMMUNICATION, v.29, no.1, pp 55 - 72PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Text versus pictures in advertising: effects of psychological distance and product type

Choi, Yung Kyun; Yoon, Sukki; Kim, Kacy; Kim, Yeonshin

ArticleIssue Date2019CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.38, no.4, pp 528 - 543PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
The effects of eWOM volume and valence on product sales - an empirical examination of the movie industry

Kim, Kacy; Yoon, Sukki; Choi, Yung Kyun

ArticleIssue Date2019CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.38, no.3, pp 471 - 488PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
1
CONTACT US

RSS_1.0 RSS_2.0 ATOM_1.0

30, Pildong-ro 1-gil, Jung-gu, Seoul, 04620, Republic of Korea+82-2-2260-3114

Copyright(c) 2023 DONGGUK UNIVERSITY. ALL RIGHTS RESERVED.

Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.

BROWSE

한국어