Kim, Jungkeun; Park, Jooyoung; Kim, Seongseop (Sam); Gonzalez-Jimenez, Hector; Kim, Jae-Eun; De Villiers, Rouxelle; Lee, Jacob C.; Giroux, Marilyn
ArticleIssue Date2022CitationEuropean Journal of Marketing, v.56, no.3, pp 738 - 767PublisherEmerald Group Publishing Ltd.