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Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studiesopen access

Sung, Eunyoung (Christine); Han, Dai-In Danny; Choi, Yung Kyun; Gillespie, Brian; Couperus, Anja; Koppert, Marc

ArticleIssue Date2023CitationPsychology & Marketing, v.40, no.11, pp 2428 - 2446PublisherJohn Wiley and Sons Inc
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