ScholarWorks@Dongguk University

Browsing by Baumgartner, HansAuthor

All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
전체 가 나 다 라 마 바 사 아 자 차 카 타 파 하

Showing results 1 to 1 of 1

SCOPUSESCI
(Un)Bothered by the Story's Ambiguity: How Individual Differences in Consumers' Need for Closure Affect Transportation and Brand Attitude in Narrative Ads

Glaser, Matthias; Choi, Yung Kyun; Baumgartner, Hans

ArticleIssue Date2024CitationJournal of the Association for Consumer Research, v.9, no.1, pp 46 - 57PublisherUniversity of Chicago Press
1
CONTACT US

RSS_1.0 RSS_2.0 ATOM_1.0

30, Pildong-ro 1-gil, Jung-gu, Seoul, 04620, Republic of Korea+82-2-2260-3114

Copyright(c) 2023 DONGGUK UNIVERSITY. ALL RIGHTS RESERVED.

Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.

BROWSE

한국어