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Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans

Kim, Yeonshin; Baek, Tae Hyun; Yoon, Sukki; Oh, Sangdo; Choi, Yung Kyun

ArticleIssue Date2017CitationJOURNAL OF ADVERTISING, v.46, no.4, pp 550 - 564PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SCIESSCISCOPUS
Emojis and assertive environmental messages in social media campaignsopen access

Baek, Tae Hyun; Kim, Seeun; Yoon, Sukki; Choi, Yung Kyun; Choi, Dongwon; Bang, Hyejin

ArticleIssue Date2022CitationInternet Research, v.32, no.3, pp 988 - 1002PublisherEmerald Group Publishing Ltd.
SSCISCOPUS
Temporal and social scarcities: effects on ad evaluations

Kim, Sujin; Yoon, Sukki; Baek, Tae Hyun; Kim, Yeonshin; Choi, Yung Kyun

ArticleIssue Date2021CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.40, no.7, pp 1115 - 1134PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
The COVID-19 threat and luxury advertisingopen access

Baek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun; Taylor, Charles R.

ArticleIssue Date2023CitationJournal of Consumer Behaviour, v.22, no.3, pp 582 - 596PublisherJohn Wiley & Sons Ltd
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